Doggie Love

Wednesday, February 28, 2007


Dogs. How do I love thee?

Many of us profess to be dog lovers, but how exactly do we love our dogs? Some claim to be owned by their dogs. Some throw parties for their fur babies. A few drive miles to bring their dog to the best vet. A number scrimp on personal expenses but lavish their dog with professional grooms and cute clothes. Several sleep with their doggie companions. A few take leave from work to nurse a puppy or a sick dog. A handful lock lips with their canine objects of their affection.

Because I love my dogs, I make myself the master – the alpha dog. I am the master not because my name Enrico means lord of the household, but because I am the best provider and defender for the pack. Among themselves, I let my dogs decide on their hierarchy within the pack. Only then will they have peace. I intervene with dog nature only if it may lead to serious injury or God forbid, death. As the alpha dog, I make the rules that serve best the pack interest.

I come from the school of tough love. I do not spoil my dogs. I ignore them if they bark or yip excessively - simply to get attention. I greet, check, groom, walk or play with my dogs, but I do not smother them with attention or affection. I stop on my tracks if they pull on their leash. I say no when they nip or tear at furniture. I firmly but gently hold my ground when they try to wiggle their way out of medicine intake, tooth brushing, coat brushing, bathing or nail cutting.

I gradually expose them to realities of modern day dog life – that there are other dogs in the pack, that there are other human masters apart from me, that other dogs exist outside the safe confines of our kennel, that they must not cower in the face of other dogs or people, that they must learn to differentiate between the friendly dog and the aggressive one, that cars may run them down if they break out of the leash, that many attractive smelling stuff on the street actually pose dangers to them, and that despite the risks and dangers, the world is still a beautiful and fun place.

I give only what they need. They get premium food but miss out on doggie treat junk. They get a good metal crate for a den, but not a fancy one that pleases more the eye and pride of their master. They have toys but not every cute little object that I see. They get good grooming products but not necessarily the most expensive available. I am not blessed with a sprawling lawn, but I let the little ones run around in the garage and walk the mid-sized ones within the neighborhood.

I love them by letting them be the dogs that they are. They are valued like family but they are treated like the dogs that they are. I carry no illusion that they are humans. They are companions, yes, but they are not meant to fill in for the human partner or kid I do not have. I love them for the joy that they bring me in being their playful, attentive and beautiful selves. I love them for what they are.


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First Grooming Customer

Sunday, October 29, 2006

This Saturday was a glorious day. Two weeks after we unfurled our salon banner, we had our first and second customers. I knew that any business venture is a gamble and was prepared to sit it out without customers for up to three months. However, days after the banner and the flyer distribution, I must admit I keep asking myself what I would do if there are no takers. Well, at the least our kennel dogs will enjoy a custom-made dog grooming table and bottles of shampoo!

Marketing Plan
In almost every activity I get into, I plan thoroughly. For weeks, I plan and imagine in my head how I will lure customers into our neighborhood salon. While our street Germany is closely parallel to the main commercial avenue that is Doña Soledad, people have to enter the village gate and pass through the sole open end of our street to see our banner. I have to have a brilliant marketing strategy.

The strategy is customer-centric. We profile our target customer. Families with toy dogs. Locations: Better Living, Sun Valley, Aero Park, Merville and the smaller villages in between.
Gender of owner: Mostly female. Dogs owned: shih tzu, poodle, long-haired mixed breeds. Income level: enough to invest in dog grooming.

In marketing, visibility is the key. We have a 2'x3' tarpaulin banner hanging in our gate and in the village newspaper store near the village gate. For the latter, I invested a few hundred pesos for the privilege. We printed about 100 half-page flyers and placed them in neighbors' mail boxes. In my regular dog walks, I pray that I will bump into potential customers. I did meet a couple of nice dog people and I looked forward to helping them groom their dogs. I made this blog in the hope that some dog lover will read it and discover our gem of a salon. The strategy that bagged the first customer was the 500 flyers we inserted last Sunday into newspapers and magazines. I have to thank the newspaper store owner who allowed me to hang the banner and gave this brilliant idea of inserts. I am now an advocate of this marketing tool.


The Adorable Shih Tzu pup
This was our first customer. A sable-black young pup lovingly owned by sweet lady from a neighboring village. At first I was hesitant to accept such a young pup, but I bowed to the lady's request when I saw the vaccination records and the bag of dog paraphernalia that attested to the attention and care bestowed upon the lucky pup. I gave her the same level of attention. I started by giving her packed water and food. Played a bit with her and proceeded to gently clean her ears, cut her nails and trim the hair under her paws. She was a joy to groom. I was happy to send her home in bandana and cologne.

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Showing, Grooming & Breeding

Tuesday, October 24, 2006


I loved dog shows so much that I forced my pet Sandy into joining a couple of shows. As people seldom show poodles, Sandy and I would typically be the lone entry and ended being the best of breed for lack of competition. Sandy was no real show prospect but I wanted to show her anyway. Eventually, I realised the futility of this exercise and focus instead on getting a better quality poodle.

Enya (2 months)

Enya, my second poodle, was a gorgeous red named after an office crush of mine. As grooming centers then only know pet poodle clips, I had to learn via internet, books and trial-and-error how to groom show poodles.

Enya (10 months)



While Enya was a beautiful specimen, it was simply difficult to finish championship by placing in the best in group competition. I quit showing her and decided to breed her to an imported stud instead (Ice).


Ice


The pairing of Enya and Ice resulted in an apricot litter of 3 (Saints Michael, Therese and Raphael of Perico). Shown below is Tessa whom I kept along with his smaller litter mate Raphael).

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My First Purebred


Sandy was my first purebred dog. Although I grew up with a host of mongrels in our household, I was never really into dogs. At first, I bought Sandy so I can relate to an ex-girlfriend who loved poodles. Obsessive-compulsive that I am, I tried to learn as much as I can about dogs. My perfectionist and competitive nature eventually got intrigued by dog conformation shows. The idea of breeding and showing a dog that conforms with the ideal fascinates me until now.

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Shih Tzu

Wednesday, October 18, 2006

Mulan


Mulan is the first ever shih tzu I had. She is compact and symmetrically marked. I love her jaunty gait. Her pedigree boasts of 24 red champion marks. It would be nice if she can be shown in ring, but stubborn that she is, she does not like being leashed...Oh well, she is still beautiful and the household loves her just the same.


2-3 months old




4-5 months old



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Shetland Sheepdog (Sheltie)

Sheba


Sheba lives with Lucy the Beagle in my sister's house in BF Homes because she has a bigger yard. I sometimes envy my sister because she gets to see Sheba's magnificent coat daily. With her rich tan body and full, immaculate-white muff/mane, Sheba is one elegant lady. Here she is at 2 and 7 months.





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Beagle

Lucy

I was never really planning to get a beagle but I fell in love with Lucy when I first saw her as a pup. She has adorable eyes, well-shaped muzzle and compact body. That she is a daughter of a Philippine champion is a bonus. Too bad I failed to get a photo of her when I first saw her. She is shown here at six months with her features starting to show signs of maturity.




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Pug

Henna


Helga



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Pomeranians

Sugar



Betsie


Bubbles


Blossom



Buttercup

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Menu of Grooming Services

Monday, October 16, 2006


Perico’s Grooming Salon for Dogs
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27A Germany St, Better Living, Bicutan, Parañaque
(From Doña Soledad Ave, turn left at Ethiopia St and then right at Germany)


824-5450; 821-4372

Complete Grooming P300-500
(Bath, Hair Cut, Nail Cut, Ear cleaning, Teeth Brushing)

Short-haired Dogs
o Toy Dogs P200
o Large Breeds P300

Long-haired Dogs
o Shih Tzu P300
o Toy Poodle P300
o Pomeranian P300
o Miniature Schnauzer P400
o Standard Poodle P500
o Other breeds negotiable

Other Grooming Services
o Ear Cleaning P50
o Nail Cut P50 up
o Dog Bath P100
o Hair Cut P100-300
o Flea/tick spray P200-400

Other Services
o Dog Boarding P200 / day
o Dog Sitting (12hrs) P100 / visit;
50% discount on long contracts

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